The essentials strategies that will effectively help you do business from contact information to customer testimonials the essentials that every small business website should have for it to effectively help you do business.
In order to inspire your visitors to do business with you, 10 things every business website owners must implement these elements besides your website’s looks and feels and making it customer-friendly. The Web is full of horrendous sites, and not just bad design and structure but several other things that you need to care about.
Table of Contents
1. A clear description about your business or service you offer
Visitors of your website shouldn’t have to do investigative work to figure out what exactly you offer. State clearly about your brand and summing up your products or services right on the homepage.
Tell your visitors, this is the right website that they have been searching for, A clear description will attract the visitor’s attention within 2-3 seconds, and encourage them to stay on your website for longer period of time.
2. A simple, easy to understand and clear web address
In today’s fast time don’t make things complicated. Your domain name is your brand. It should be easy on user to remember and typing it into a Web browser or sending emails to e-mail address.
Always use .com domain as users are conditioned to type that extension when they enter a Web address. For non-profits or organizations use .org domain for branding purposes, for educational organization it is recommended to use .edu but also recommend having a .com version of the domain in case a user accidentally types the .com address instead of your specific extension, avoid dashes and dots to SEO confusions.
3. A clear site map for easy navigated
You need to guide your visitors about the information they’re looking for by structuring your important pages, and site map.
Your navigation must be clearly laid out, always use dropdowns in the navigation menu so the visitor can see the content under every heading virtually on every page. What you want them to know, make it easy for your visitors to find.
4. Contact information which is Easy-to-reach you
You wouldn’t want to lose your customer to your competitor just because you made it difficult for them to reach you.
Your online visitors are impatience, and they don’t like to click through every page on your website to find your contact information.
The best place for the contact information to put is the top top right corner of the home page. It is also good practice to include contact information on the footer in every page of the website or side bar or even in top right corner next to main menu or top header bar, which helps the visitors to find it more easily.
You must also make sure to include several ways for them to contact you via phone, e-mail, address, link to your location in google map and a standard or customer made contact optin form, are good options. Try to give more than one option to reach you and make it very easy for users to communicate with you on their terms.
5. Customer testimonials
Customers what honest suggestions from others customers help them make your products or services more tangible to customers visiting you online.
They help your potential customers to build trust in you, especially if you are new in your business, they help your customers to confirm whether the product or services fulfil their needs.
People love to hear stories from other people, who has availed that service. They help people to find out other suggestion which haven’t been said on your website.
6. Call to action is obvious
People like to be guided online, what you want your visitors to do with clear tones of commend. You may want them to call you now for free quote, or sign up to your exclusive online coupons, or add products to the online shopping cart. By using special buttons or highlighting the text, you call attention to your suggestion.
7. SEO is the Key
Your website won’t help you much, if no one can visit it. Become familiar with the SEO basics or involve SEO agencies Infotechsphere.com/seo to make it more accessible by search engines.
You may need to employ decent SEO service to rank well on the search engines, which make sure your website is coded correctly, using the correct keywords throughout your text, putting in plenty of internal and external links, naming your page titles and URLs correctly, and employing the magic of images and videos.
There are several best SEO tools available in the market which can help you make it simple and rank your website on search engines fast.
8. Fresh and quality content
Your website is your first impression on your customers. You want to give them what they’re looking for, and even give them a reason to keep coming back.
The user is looking for something, it’s your job to make sure you give it to them what they want and make sure your content is of good quality and original, well written and valuable to your user.
Fresh content is a goldmine for SEO, you can keep your content fresh by incorporating a regularly updated blog or connecting in your social media feeds.
9. A secure & fast hosting platform
Your online information is your crucial asset for your business and if it is hijacked it will be nightmare, and if it happens to your business, it could cost you customers.
It is important that you have a secure, trustworthy and fast hosting to keep all the bad guys out and your content secure. It is also very important to keep your content management system updated in order to stop hampering your website and your business by hackers.
10. User friendly design and style to online readers
Online visitors often scan through a web page to sample the content first when they open a new web page. If they feel like they are on the right page, they will slow down to read the full story. To enhance user’s experience on your business website, you need to organize the content for scanning.”
Keep in mind below three style points for online writing:
- Break things down into short paragraphs, with headers is better
- Always use bullet points
- Highlight important words or phrases.
Simplicity and basic colors theme are the best, the content should be the main focus, make content as informative, engaging as much as you can.